Turn your market into predictable pipeline.
We check every company in your market and find the ones that have the problem you solve and a reason to buy now. We book meetings with them, and keep watching the rest, so you know where next quarter's pipeline will come from.
Four questions decide if an account is ready.
Does it have the problem, is the window open, who decides, and what would make them reply. Your reps carry hundreds of accounts, and each one starts from scratch.
Does this company have the problem you solve?
Where your rep looks
No tool has a field for this.
Is someone fixing it now, and for how long?
Where your rep looks
Alerts tell you something happened, not whether it matters to you.
Who decides?
Where your rep looks
Then a guess about who holds the budget.
What would make them reply?
Where your rep looks
Turned into three sentences that are true about them.
Plus a spreadsheet to hold it together, and the same again for the next one.
What happens today
Do it properly and a rep covers a few dozen accounts a month. Skip it and accounts get picked by size and title, with a template buyers ignore.
What it costs you
Activity goes up, but pipeline doesn't. Buyers ignore email that looks like everyone else's, and the forecast moves late.
The account plan behind every ready account.
Then the message, the approval, and the meeting.
In this example you sell returns and claims software to logistics operators.
Every company that could buy what you sell is judged the same way, one at a time, against what your won and lost deals say a real buyer looks like.
Kestrel Logistics
Never opened by a rep.
Verdict
Worth selling to
Why
Runs its own returns desk across two distribution centres.
Operators who keep returns in house are the ones who buy this. Operators who hand returns to a third party are not.
Resembles
Three of your closed won accounts from last year.
Same returns setup, and each moved for the same reason.
Not yet a reason to write
Nothing has changed here.
Fit is not a reason to sell. Your rep doesn't write yet. The account goes into nurture until something changes.
Kestrel Logistics
Never opened by a rep.
Verdict
Worth selling to
Why
Runs its own returns desk across two distribution centres.
Operators who keep returns in house are the ones who buy this. Operators who hand returns to a third party are not.
Resembles
Three of your closed won accounts from last year.
Same returns setup, and each moved for the same reason.
Not yet a reason to write
Nothing has changed here.
Fit is not a reason to sell. Your rep doesn't write yet. The account goes into nurture until something changes.
Every line links to where it came from.
Ask it anything, in the same place
No dashboard to open and no report to build. Your team asks in Slack or Teams, and so do you.
From the CRO
Which reasons are turning into meetings?
Contract end dates are your strongest this quarter. A new operations leader on its own is much less likely to get a reply, so we are weighting it lower.
From a rep
Why this account, and what do I open with?
Open on what every operator running returns in house knows: the credit only moves as fast as the weekly reconciliation, so margin leaks quietly and nobody owns the leak.
What we work through, what arrives, and what comes next.
That was one target account. Here is the market it came from, and what a month of it puts in your reps' hands.
Your market
Logistics operators, in this example.
Judged today
Ready to buy nowBook meetings12
Worth watching closelyNurture21
Fit, nothing happening yetBuild awareness29
Check again laterMonitor17
Not for youExclude21
This month's meetings come from ready accounts. Next month's are already in nurture.
Twelve a day is where the two hundred a month comes from.
What arrives each month
200
Qualified target accounts a month
All researched. Up to four hundred on the next plan. Your best rep manages about fifteen.
10 to 15
Qualified meetings in a typical month
Twenty to thirty on the next plan, often more.
Every one
Proved in your CRM
The verdict, the reason, the people and the meeting, written where you already look.
What qualified means
The account fits, something has changed this month, the person owns the problem and can spend, and the deal is worth your rep's week. We check that before they give it one.
What we commit to
We do not guarantee a number of meetings. We commit that every target account that becomes ready reaches your rep, researched, with a message ready to approve. Every other account gets the right next step: nurture, awareness, a date to check again, or no outreach if it isn't a fit.
Proof you can check, not promises.
You have seen sales tools overpromise. This one shows its work on your own accounts, in your own CRM, before you commit to anything.
Every line has a source
Each claim points at the page it came from, with a date, so your rep can check it in a minute.
It says what it could not find
Where the evidence is not there, you get a gap and a question to ask, not a confident guess.
A person reads every first message
Nothing reaches a new contact until someone on your team has approved it. That is not a setting you can switch off.
No reason, no message
Most days, most accounts have nothing happening. We hold them and tell you, rather than filling a quota with weak reasons.
We check the messages are landing
Before a campaign runs, and never from your main domain. If a week returns nothing, you can tell whether it was the accounts or the delivery.
Nobody has to adopt a tool
One person sets it up. Your reps get accounts in Slack or Teams and open the full plan as a link, with no account to create.
Software companies with more market than reps.
You sell software to businesses
And a sales team works outbound, whether they are AEs, SDRs or both.
Salesforce or HubSpot is the record
That is where verdicts, reasons and meetings are written back.
An average contract value of $5,000 a year or more
Below that, working an account by hand stops making sense, and so do we.
Your market is bigger than your team
Several hundred target accounts per rep, not a few more than they can reach.
If every target account in your market already gets properly worked each quarter, you do not need us, and we would rather say so now.
See the account plans before you commit.
Proof first.
We go through your market and show you real account plans, with the reasoning and sources behind each one, before any money is discussed.
Then a $500 first month.
That is when we set up and warm sending addresses in your name and send the first messages.
The clock starts when sending is ready.
Not on the day you pay. Warming takes a few weeks, and that time is ours.
Then $2,000 a month, with sending, domains and mailboxes included. Save when you pay annually.
No seats, no credits, and no caps on accounts or contacts. Full pricing
No list needed, though you can bring one. Nothing to install.